FantasyGuru.com, founded by John Hansen in 1995 as a newsletter, is a subscription-based fantasy football site that transitioned to a website in 1998 and dropped its print magazine in 2009. The site provides NFL projections, rankings, and statistical analysis, and has partnered with major outlets like Yahoo (since 2003) and King Features (since 2006). Its media presence expanded significantly in 2004 when Hansen co-hosted a SiriusXM show with Adam Caplan, which eventually led to the creation of the dedicated SiriusXM Fantasy Sports Radio channel. Hansen also made television appearances on platforms like ESPN.com, NFL Network, and DirecTV, and even hosted Ashton Kutcher's celebrity draft auction in 2010. Today, Jeff Mans serves as Chief Content Officer and operator, leading a large team of analysts covering various sports.