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Entain plc, formerly known as GVC Holdings, is a global sports betting and gambling giant listed on the London Stock Exchange, owning popular brands like bwin, Coral, Ladbrokes, and PartyPoker. Founded in 2004 in Luxembourg, the company expanded aggressively through major acquisitions, including Sportingbet (2012), Bwin.Party for £1.1 billion (2016), and Ladbrokes Coral for up to £4 billion (2018). In 2018, it partnered with MGM Resorts in a $200 million deal to enter the newly liberalized US sports betting market, and in December 2020 it rebranded as Entain to signal a new focus on sustainability and operating only in regulated markets. In 2021, the company rejected an $11 billion takeover bid from MGM, and later that year Jette Nygaard-Andersen became CEO, making history as the first woman to lead a UK-listed gambling company. The firm also made strategic divestments, such as selling the Betdaq exchange back to its founder in 2021, while navigating regulatory scrutiny from a UK HMRC investigation into its former Turkish-facing business.