Software Asset Management (SAM) is a crucial business practice focused on optimizing an organization's software assets throughout their entire lifecycle, from purchase to disposal. Its core purpose is to significantly reduce IT costs and mitigate business and legal risks associated with software ownership and usage, while simultaneously enhancing end-user productivity.

SAM is particularly important for large corporations, ensuring ethical operation by meticulously tracking license expirations and maintaining compliance with vendor agreements. This practice helps to avoid costly liabilities from software piracy and potential audits by entities like the Business Software Alliance (BSA). Ultimately, an effective SAM program streamlines IT processes, optimizes license usage for cost savings, and is a vital component of an organization's long-term risk and reputation management strategy.