A personal style (or fashion) blogger manages an online platform to showcase outfits and lifestyle, influencing consumer tastes and acting as an intermediary between businesses and consumers, often leading to material benefits and industry status. The concept of blogging began with Justin Hall's Links.net in 1994, with the term "Weblog" coined in 1997 and shortened to "Blog" in 1999, quickly leading to exponential growth of online platforms. Fashion blogging specifically emerged in 2003 with the launch of "Not good For Me," and by the mid-2000s, it dominated the blogosphere, becoming a crucial space for fashion discourse. Enabled by WEB 2.0, these bloggers evolved from sharing personal experiences to displaying their taste as a definitive reference, playing a significant role in globalizing fashion preferences and earning substantial recognition and paid sponsorships.