Over-the-Top (OTT) media services deliver video and audio content directly to viewers via the public internet, completely bypassing traditional cable, satellite, or broadcast providers. These "streaming platforms" are accessed on a wide array of devices, including smart TVs, streaming sticks (like Apple TV and Roku), video game consoles, and mobile devices. OTT offers diverse content, ranging from subscription-based films and series (e.g., Netflix, Amazon Prime Video) and free ad-supported programming (like Pluto TV) to "skinny" bundles of live television channels (such as Sling TV). This digital distribution model has seen rapid growth, constituting 38% of global television consumption in 2023 and projected to be the most popular method for watching TV in the United States by 2025. By connecting content owners directly with consumers, OTT fundamentally transforms media distribution, eliminating the need for traditional intermediaries.