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Niu Lai (Here Comes the Ox) is a 2026 Chinese animated film directed by Xin Yumeng and written by Sun Lifang, produced by Dalian Jingyuan Culture Film and Television Media Co Ltd—a company that pivoted from interior design and decoration to media in July 2021. The story follows a young calf named Niu Lai and his friend Bao La, a leopard, with Xin and Sun serving as the only listed crew members and voice actors. Released on 5 August 2026 in 245 theaters without any trailers or interviews, the film's sole advertisement was a traditional ink-wash painting poster. It earned a meager 7,169 yuan from 236 people in its first nine days, but presales surged past 100,000 yuan—including 46,000 yuan on 15 August—after social media coverage brought attention to the film. However, FTV News noted a stark visual mismatch between the elegant ink-wash poster and the film's simple computer-generated imagery, which highlighted the project's extremely low-budget production.