The Forbes Korea Power Celebrity 40 is an annual ranking published by Forbes Korea magazine, first introduced in 2009. This prestigious list identifies the forty most influential figures across the South Korean sports and entertainment industries. Celebrities are carefully selected based on a comprehensive evaluation of their accomplishments, media exposure, social media popularity, scope of public appearances, and total earnings from the previous year. Serving as Korea's counterpart to the Forbes "Highest-paid Celebrity 100" in the United States, it provides an engaging insight into the nation's most powerful and successful stars.