White Rabbit Creamy Candy (大白兔奶糖) is an iconic Chinese milk candy produced by Shanghai Guan Sheng Yuan Food, Ltd., and has been delighting consumers since 1943. These soft, chewy, taffy-like treats are notable for their thin, edible glutinous rice paper wrapper, which is meant to be eaten along with the candy itself. Deeply woven into childhood nostalgia across mainland China and Hong Kong, the brand rose to national prominence when the candies were gifted at the 10th National Day celebration in 1959 and later presented to US President Richard Nixon by Premier Zhou Enlai in 1972. Originally launched as "ABC Mickey Mouse Sweets," the packaging was redesigned in the 1950s to feature a naturalistic white rabbit after the factory became state-owned, with the logo evolving over the years into a jumping rabbit and later a large-eyed, Disneyesque character. Beyond the original vanilla flavor, the brand now offers a wide array of varieties—including chocolate, coffee, durian, and matcha—and has long been marketed with the slogan "Seven White Rabbit candies is equivalent to one cup of milk." Through continuous adaptation and creative cross-promotions, it remains a top-selling sweet and a beloved cultural symbol in China and abroad.