The Unicorn Frappuccino was a viral, color-changing créme frappuccino launched by Starbucks in April 2017 in North America, made with mango syrup, sour powders, ice, and whipped cream, which sparked a massive social media frenzy. Despite its popularity, the drink drew sharp criticism for its 59 grams of sugar—far exceeding the American Heart Association's daily recommendations—and prompted celebrity backlash, with Anthony Bourdain calling it the "perfect nexus of awfulness" and Katy Perry spitting it out in a viral video. Baristas also complained online about the drink's complex, labor-intensive preparation during intense demand. In April 2026, Starbucks announced the drink's return, initially sold exclusively at the Coachella 2026 music festival, as part of a nostalgic marketing strategy spearheaded by new CEO Brian Niccol to bring the company back to its coffeehouse roots. Following the festival buzz, the company confirmed in June 2026 that the Unicorn Frappuccino would make a worldwide return to stores for one weekend in late summer 2026.