Michael Lindell, the founder of My Pillow, is a businessman and conspiracy theorist best known for his fervent support of former President Donald Trump. After Trump's 2020 election loss, Lindell became a key financier and promoter of disproven claims about widespread voter fraud, and he also pushed unproven COVID-19 treatments. In December 2025, he announced his candidacy for Minnesota governor, stepping down as MyPillow CEO in August 2026, but he ultimately lost the Republican primary to Lisa Demuth on August 11, 2026. His business ventures have faced significant backlash, including losing Better Business Bureau accreditation in 2017, being dropped by major retailers, and a 2024 controversy over a $14.88 pillow price that critics linked to a Nazi dog whistle. Having overcome gambling and cocaine addictions in 2009, Lindell has also pivoted to media, founding alt-tech platforms like LindellTV and Vocl.