Good Good is an American sports YouTube channel and company based in Frisco, Texas, that focuses on golf challenges and games, and it is credited with popularizing the sport among a younger demographic in the 2020s. Founded in 2020 by Garrett Clark, Stephen Castaneda, and Matt Scharff, the channel's origins trace back to Clark's earlier channel, GM Golf, which struggled until a pivotal IHOP conversation with Castaneda led to a collaborative strategy that boosted subscribers from 30,000 to 170,000 in just three months. After dropping out of college following a successful summer, Clark, along with his cousin Micah "Tig" Morris and friends, quarantined at Pursell Farms in Alabama during the COVID-19 pandemic to create content, eventually co-founding Good Good. The company, now led by CEO Matt Kendrick, also operates a premium apparel brand that, by 2025, reportedly contributed to 75% of its monthly revenue. Notable former members of the channel include Brad Dalke, Grant Horvat, and Luke Kwon, while the group has also hosted multiple events featuring other YouTube golf creators.