Big Brother 27, which premiered on CBS on July 10, 2025, adopted a murder mystery "Hotel Mystère" theme and ran for 83 days until September 28, 2025. Ashley Hollis won the season, defeating Vince Panaro with a 6–1 jury vote to claim the $750,000 grand prize. Keanu Soto was voted America's Favorite Houseguest with over 65% of the vote, and the premiere revealed a surprise 17th houseguest: returning winner Rachel Reilly. The season introduced a new "BB Block Buster" competition, allowing one of three nominees to immediately escape the block before the standard house vote. Following the season, Keanu Soto competed on The Challenge: Cutthroat in 2026, while Morgan Pope made a cameo in Big Brother 28.