Hamburger Helper is a popular boxed meal kit, first introduced by General Mills in 1971 during a meat shortage, designed to combine with browned ground beef, water, and milk to create an affordable, complete one-dish meal using dried pasta or rice and seasonings. The brand is famously recognized by its mascot, "the Helping Hand," a four-fingered white glove with a face.
Initially offering varieties like Potato Stroganoff and Cheeseburger Macaroni (added in 1972), the product line expanded significantly to include "Tuna Helper" and "Chicken Helper" for use with other meats. In 2013, the brand's name was shortened to "Helper," and in July 2022, General Mills finalized its sale to Eagle Foods for approximately $610 million. Despite its age, Hamburger Helper remains highly relevant, with sales reportedly increasing by almost 15% by September 2025, driven by consumer demand for economical food options.
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