Aesthetic Cognitivism
Aesthetic cognitivism is a research methodology in art philosophy that incorporates insights from cognitive psychology, particularly regarding audience responses to art. It is an interdisciplinary approach that combines humanities and scientific research.
Cognitivism challenges traditional methodologies in art studies, such as literary and film theory, which have historically emphasized humanistic perspectives. Cognitivists argue that scientific research provides valuable insights into audience experiences and preferences. Specifically, cognitivism aims to explain how audiences comprehend, engage emotionally with, and make aesthetic judgments about art.
Within film studies, David Bordwell's 1985 book "Narration in the Fiction Film" is credited with introducing cognitivism. Cognitive film theory focuses on analyzing how audiences perceive and interpret filmic narratives. Prominent cognitivists include Noël Carroll, Carl Plantinga, and Patrick Colm Hogan.
Cognitivism is considered a naturalistic discipline that relies on observable evidence to support its claims. It seeks to ground aesthetic concepts in observable phenomena, such as brain activity or behavioral responses. Cognitive research has provided insights into the role of attention, memory, and emotion in aesthetic experiences.
Aesthetic cognitivism is distinct from evolutionary psychology, although some cognitivists draw inspiration from evolutionary theories. The methodology emphasizes empirically testing hypotheses and building models that explain audience engagement rather than relying solely on speculative or theoretical frameworks.